Privacy Policy

1. Introduction

Sherpa, a DBA (doing business as) of Matador Solutions LLC ("we," "us," or "our"), operates the website located at getsherpa.io (the "Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or use our services. By accessing the Site, you agree to the terms of this Privacy Policy.

2. Information We Collect

Personal Information

We may collect personal information that you voluntarily provide when you:

• Fill out a contact or strategy call booking form
• Subscribe to our communications
• Request information about our services
• Interact with us via email, phone, or social media

This information may include:

• Name
• Email address
• Phone number
• Business name and zip code
• Any other information you choose to provide

Automatically Collected Information

When you visit the Site, we may automatically collect certain information, including:

• IP address and approximate geographic location
• Browser type and version
• Operating system
• Referring URLs and pages visited
• Date and time of visits
• Device identifiers

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and fulfill your requests
• Schedule and conduct strategy calls
• Provide, maintain, and improve our services
• Send you marketing communications (with your consent, where required by law)
• Analyze usage trends and improve our Site experience
• Comply with legal obligations
• Protect against fraud and unauthorized activity

4. Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to collect information about your browsing activity. These may include:

• Google Analytics 4 — to measure site traffic and user behavior
• Meta Pixel — to support retargeting and ad performance measurement
• Essential cookies — to ensure core site functionality

You can manage cookie preferences through your browser settings. Disabling cookies may affect certain features of the Site.

5. Sharing Your Information

We do not sell your personal information. We may share your information with:

• Service providers — such as our CRM platform (GoHighLevel), analytics tools, and hosting providers, who process data on our behalf
• Advertising partners — such as Google and Meta, for ad targeting and measurement
• Legal compliance — when required by law, regulation, or legal process
• Business transfers — in connection with a merger, acquisition, or sale of assets

6. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

8. Your Rights

Depending on your jurisdiction, you may have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications
• Object to or restrict certain processing activities

To exercise any of these rights, please contact us at the information provided below.

9. Third-Party Links

Our Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices of these third parties. We encourage you to review their privacy policies before providing any personal information.

10. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically.

12. Contact Us

If you have questions about this Privacy Policy or our data practices, please contact us at: