Case Studies
One Week. Half The Budget. 7.6x Lower Cost Per Lead.Head-to-head vs. the agency Apex Roofing had been paying for 6 months.
— Chris, Owner, Apex Roofing
The Matchup
One week. Same market. Stacked against us.
Head Start
6 Months
Old agency had been running
Our Budget
Half
Of what they were spending
Time To Win
7 Days
Running head-to-head
The Ad That Flipped The Numbers
Apex Roofing's previous agency had 6 months to figure it out. We shot one high-production ad — real footage, the owner on a roof, a hook that actually stops the scroll — and ran it against them with half their daily budget. The results weren't close.
Shot on location with the owner — instant authority and local credibility
"Roof Condition Report" hook qualifies homeowners before they ever click — fewer tire-kickers, higher-intent leads
Run against the exact same market the old agency had been burning money in
$103.07
Old Agency's Cost Per Lead
10 leads · $1,030.74 spent · same 7 days · 6-month head start
$13.57
Sherpa's Cost Per Lead
58 leads · $787.12 spent · same 7 days · higher quality
Same market. Same 7 days. Half the budget. 6-month head start for them. 7.6x lower cost per lead — and higher quality. That's when Apex Roofing picked up the phone and fired the other guys.
The Week That Ended A 6-Month Relationship
Straight from the Meta Ads dashboard — same 7-day window for both. Top row: Sherpa, week one, half their budget, no warmup. Bottom row: the agency Apex Roofing had been paying for 6 months. And our leads were higher quality on top of it.
10
Old Agency's Leads
Same 7 days · $1,030 spent
58
Sherpa's Leads
Same 7 days · half the budget · higher quality
Fired
Old Agency
After seeing week-one numbers
7.6x
Lower Cost Per Lead
$103.07 → $13.57
Still paying an agency that isn't delivering?
Apex Roofing gave us one week to prove it. That was enough. Book a call and we'll show you exactly what we'd change in your account.
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