Case Study · Green O Construction
$452 A Lead. Then $27.Same account. New hands on the wheel. 16.6x lower cost per lead.
— Gabriel, Owner, Green O Construction
The Setup
Set it and forget it. That's what $452 a lead buys you.
Old Cost / Lead
$452.97
3 leads · $1,358.90 spent
Account Management
None
Launched and abandoned
After Takeover
$27.33
Per lead — 16.6x lower
The Number That Made Them Switch
Green O Construction was paying their old agency to run ads — and getting nothing back but a bill. The account was launched once and left to rot: $452.97 for a single lead. We took over the same account, rebuilt the targeting and the offer, and dropped the cost per lead to $27.33.
$452.97
Old Agency's Cost Per Lead
3 leads · $1,358.90 spent · account left on autopilot
$27.33
Sherpa's Cost Per Lead
29 leads · $792.53 spent · actively managed
We pulled 29 leads for less than they spent getting 3. 16.6x lower cost per lead — from the exact same account they'd given up on.
Straight From The Ad Account
The top row is our campaign. Everything below it is the old agency's work — the same account, the same market, before we touched it. The leads weren't the only thing that changed; the management did.
3
Old Agency's Leads
$1,358.90 spent
29
Sherpa's Leads
$792.53 spent · less budget
16,986
Homeowners Reached
In their territory
16.6x
Lower Cost Per Lead
$452.97 → $27.33
And It Didn't Stop At The Ads
They Own The Map, Too.
A lower cost per lead is only half of it. When a homeowner around Beaverton searches "general contractor," Green O shows up in the top 3 across 82% of their service area — green pins wall to wall, zero bad rankings.
82%
Top-3 Coverage
32 of 39 grid points
2.6
Keyword Ranking Score
Lower is better
0
Bad Rankings
Nothing buried
4.2★
Google Rating
53 reviews
Is your agency asleep at the wheel?
Green O Construction was burning $452 a lead and didn't know it could be better. Book a call and we'll pull back the curtain on your account and show you exactly what we'd change.
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