Case Study · New England Roofing & Home Repair

From Page 2 To The Top 3.90% of their service area, now on the first screen homeowners see.

— JC, Owner, New England Roofing & Home Repair

4.8★ and 110 reviews — and nobody could find them. Now they're the first call.

The Setup

When a homeowner searches "roof repair" near Orange, CT — who shows up first?

Before

#10–20

Buried on page 2 across their area

The Reputation Was There

4.8★

110 reviews — nobody could find them

After

#1–3

Top of the map across their area

Step One

A Website Built To Win The Click

New England had the reviews — but a dated site that didn't turn traffic into booked inspections. We rebuilt it: a sharp message, instant roof-quote CTAs, and proof up top. Drag the slider to see the difference.

New England Roofing website after the Sherpa rebuild
New England Roofing website before the Sherpa rebuild
Before
After

Same Map. Same Town. We Just Flipped The Colors.

Each pin is a real Google search from a spot in their service area — the number is exactly where they ranked. Red means buried. Green means top-3. On the left is where New England Roofing started. On the right is where we took them.

Before — Ranking Score 14.6

Google Maps heatmap for New England Roofing before Sherpa — 53 of 54 grid points ranking #10 to #20, the entire map red

After — Ranking Score 1.9

Google Maps heatmap for New England Roofing after Sherpa — 35 of 39 grid points ranking #1 to #3, the map turned green

14.6

Old Keyword Ranking Score

53 of 54 grid points ranking #10–20

1.9

New Keyword Ranking Score

35 of 39 grid points ranking #1–3

What Owning The Map Actually Looks Like

In local search, the top 3 map results take the lion's share of the calls. New England Roofing now lands there across almost their entire territory — without paying for a single click.

0%

Top-3 Coverage Before

Zero green pins on the map

90%

Top-3 Coverage After

35 of 39 grid points

0

Bad Rankings Left

Down from 53

14.6 → 1.9

Average Map Rank

Lower is better

Want to own your map?

New England Roofing went from invisible to #1 across their town — and the calls followed. Book a call and we'll show you exactly where you rank today and what it takes to dominate your service area.

Book 10 Minute Call To Learn More