Case Study · USA Roofer
$27K Closed In The First 48 Hours.
— Nick Jr., Owner, USA Roofer
Why They Switched
Burned By Their Last Marketing Agency
Before Sherpa, USA Roofer had been through it — money spent, promises made, nothing to show for it. Here's the story in their own words.
The Setup
A complete inbound system, built to catch and close every lead.
Speed To Lead
42 Sec
Every lead, answered instantly
First Job Closed
48 Hours
After the system went live
Total Closed
3 Jobs
In the first 29 days
System 01
Website Redesign + Local SEO Domination
A premium, fast-loading website engineered to rank locally and convert visitors into booked jobs. Every page built for Google. Every element built for the homeowner's next click.
600+
Locally Optimized Pages
<1s
Load Time (5x Faster)
2x
Organic Lead Flow
System 02
AI Chat Widget That Books Appointments
Trained on USA Roofer's services, pricing, and availability. Answers questions, qualifies leads, and drops booked appointments straight into the calendar — any hour of the day.
Answers roofing questions 24/7 — no more "we'll get back to you tomorrow"
Qualifies intent before the owner ever sees the lead — only serious homeowners
Books directly onto the calendar with full context and address
Escalates to a human when the conversation warrants it
System 03
Premium Booking Funnel
A high-converting, friction-free booking path designed so homeowners finish the form without thinking twice. Built for intent. Tuned for conversion.
Click through it yourself ↓
Licensed & Insured
5-Star Rated
Free Quote
Live Customer Demo
Step 1 of 5
What best describes your home?
This helps us tailor your estimate
Single Family
Townhouse
Commercial
The USA Roofer · Licensed & Insured · Northeast Indiana
3x
Higher Conversion
60s
Avg. Completion
<1s
Load Time
System 04
Speed-To-Lead Automation
Respond inside the first 60 seconds and leads are 391% more likely to close. USA Roofer hits every lead inside that window — automatically.
New Lead Captured
The Platinum Minute
Close Rate vs. Response Time
Respond in 60 seconds → close 391% more deals
Lift vs. avg
0%
Source: Harvard Business Review & the Lead Response Management Study (Oldroyd). Leads contacted within the first 60 seconds are 391% more likely to convert than leads contacted even a few minutes later.
Watch it fire in real time ↓
Conversations
Sarah M.
New Lead(330) 555-0142 · sarah@example.com
automation running…
<5s
Response Time
3x
Contact Rate
24/7
Always On
Bill, USA Roofer — on what speed-to-lead changed ↓
System 05
Missed Call Text Back
The average roofer misses 40% of their calls — and 85% of those never call back. USA Roofer recovers every one of them with an instant text reply.
USA Roofer
Missed call
(330) 555-0142
Missed call fires an instant, personal SMS within 10 seconds
Two-way texting means the lead can reply right from their phone
Conversation routes to a live rep or books directly on the calendar
Zero leads slip through the cracks — even when the owner is on a roof
<10s
Response Time
40%
Calls Recovered
24/7
Always On
System 06
5-Star Magic Review System
After every job, the system pings happy customers to leave a Google review — and intercepts unhappy ones privately before they hit the public feed. The result: a flood of 5-star reviews and zero reputation damage.
Google Reviews
Last 30 days
Sarah M.
Crew was on time and did amazing work. Highly recommend!
Mike R.
Best roofer in the area. Fair price, clean jobsite, great result.
Jenna T.
They booked me same day through the chat. Smooth start to finish.
USA Roofer
Roof looks great, thanks team!
Glad to hear it, Sarah! Mind sharing a quick review?
g.page/usa-roofer
The Payoff
A Fast, AI-Optimized Site That Pays For Itself.
Sub-second load times, built for how Google and AI search actually rank roofers in 2026. Every lead came straight from the site, the AI chat, the missed-call text back, and the review flywheel — 100% inbound, no leads slipping through.
42s
Speed To Lead
24/7
AI Chat Booking
3
Jobs Closed
in 29 days
100%
Inbound
Want the same system closing jobs for your roofing company?
USA Roofer answers every lead in 42 seconds and books jobs around the clock — 100% inbound from the system. We'll build you the same stack: website, AI chat, funnel, speed-to-lead, missed call text back, and review magic.
Book 10 Minute Call To Learn More